O'Reilly logo

The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too, Revised and Updated by Andrew Savitz

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

The Sustainability Sweet Spot

How to Achieve Long-Term Business Success

It's up to us to use our platform to be a good citizen.

Because not only is it a nice thing to do, it's a business imperative ... If this wasn't good for business, we probably wouldn't do it.

—Jeffrey Immelt, CEO, General Electric1

Where Profit Meets the Common Good

Business leaders with a superficial understanding of sustainability think of it as a distraction from their main purpose, a chore they hope can be discharged quickly and easily. “We're responsible corporate citizens, so let's write a check to the United Way or allow employees to volunteer for the local cleanup drive or food kitchen and get back to work.”

This approach reveals a fundamental misunderstanding. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required