Chapter 11
Taking the First Step
Over the next two weeks, Steph met with Alex and Jack, separately and finally together, about her feedback from Max and how she thought they needed a fresh look at their company’s approach to clients and public relations. Maybe, she suggested, it was also a good time to take stock of the corporate strategy as the company moves forward. That approach finally won over Alex, who liked strategic thinking—if only conceptually.
Once she got the buy-in, Steph suggested that the company engage Lou Donaldson’s firm to help them work through this process. To do this, she showed Alex the long list of clients with whom Lou had worked and told Alex about how she’d known Lou for six months and found him an extraordinary resource ...
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