25Sell. Sell. Sell.
The transformative CEO knows that the company will do what he or she does. The transformative CEO knows that getting and keeping profitable customers is the most worthy of marketing missions. The transformative CEO wants every employee riveted to serving the customer, and wants every employee to be tied directly or indirectly to driving revenues. So the transformative CEO visits customers, makes sales calls on prospects, meets with salespeople, sits in the front row during sales meetings.
Pat McGovern (Founder and Chairman, International Data Group[IDG]): “Get out there and talk to potential buyers of your products and services to make sure that there is a need that you can really fulfill. If you find a good need to fulfill, ...
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