16Defend Ideas
You have heard it a thousand times in one clichéd form or another: “That won’t work.” Three little words. “That won’t work.” Three little words more deadly to innovation, growth, and transformation than the Ebola virus. If “that won’t work” is part of the company culture, if it is the secret language of the saboteurs of change, then the transformative CEO must get out the scalpel.
Because marketing, innovation, and a winning culture are the only three sustaining factors in a business, then anything that imperils innovation must be eliminated. Eliminate those whose response, spoken or in deeds, is always a variation of “that won’t work.” Eliminate risk-averse people, risk-averse budgeting, risk-averse policies, and get rid of compensation ...
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