15Make Everything Better, Better, Better! (Including What Is Already “Perfect”)
The egg has been a symbol of perfection for millennia. Medieval alchemists saw the egg as a symbol of perfection, as did most early civilized societies. The egg’s seamless form makes it a common metaphor for perfection throughout poetry, literature, and art. The architecture of the egg is the circle, also a symbol of perfection. The shape of the egg, any egg, its ovality, its infinite circularity is considered nature’s most elegantly simple design. The egg, the source of life, is perfect.
Egg sellers imply they have the perfect product. Egg sellers relentlessly remind consumers to buy the “incredible edible egg.” But generic egg sales are plummeting. Ordinary egg ...
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