10Nothing Is Impossible
Unless you know the future of science, of technology, of the affairs of man, then you can count on one historical reality: things will change, and what yesterday was impossible, today is a female voice in your car telling you to turn right in a mile. Transforming an obstinate, negative culture is hard, but not impossible. Turning around a behemoth company, or a company in a coma, is not impossible. Launching products that fly to the moon, that can see through concrete, that can think, are not impossible . . . anymore.
What is impossible is an answer, a solution, not yet imagined.
Challenge the organization. Push the organization. Keep the pressure on for creativity, innovation, differentiation. Be relentless in getting ...
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