6Hire to Your Culture

Every organization has a different vibe, a different rhythm, a different stroll. Companies are like tribes, with their own languages, spoken and unspoken, their own way of hunting and farming, their taboos, bloodlines, legacies. Survivor companies don’t let you in, or let you stay, if you threaten their ways. Winning companies seek new members that will add strength, add vitality, add brains. Winning companies protect their cultures from disease, but they realize that time-dated thinking, unchallenged traditional thinking, uninspected conventional wisdom, are dangerous.

The CEO is the custodian of the organization’s culture. The CEO ensures people are hired who will enliven the culture so it endures. The CEO makes it clear ...

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