1The Transformative CEO
The transformative CEO comes in all sizes, colors, ages, genders, ethnicities. He or she has a different style, personality, background, ability. It is what he or she accomplishes that distinguishes the transformative CEO from all the rest. The transformative CEO turns around companies, creates new industries, revolutionizes the way business is done, commercializes amazing products, changes society. The transformative CEO is obsessed with company culture, customers, innovation, and leadership.
The transformative CEO encourages risk taking, but prevents recklessness. He or she embraces mavericks, free-thinkers, outsiders, as long as they embrace the winning company culture. He or she woos, cajoles, leads her colleagues, ...
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