Book description
Leadership Lessons from the World’s Greatest CEOs
“Fox and Reiss have created a new leadership category—The Transformative CEO.”
—Rafael Pastor, CEO, Vistage International
Bestselling author Jeffrey Fox literally wrote the book on How to Become CEO, and radio talk show host Robert Reiss has explored strategy with some of the world’s biggest business legends.
Now, in The Transformative CEO, they have identified the key traits and characteristics that describe this remarkable type of leader.
Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You’ll learn how to:
- Turn around a company
(Marvel Entertainment) - Build superior customer service
(Zappos) - Think big and go global
(MTV International) - Perform while transforming
(UPS) - Have a higher purpose
(ING DIRECT) - Innovate and make everything better
(Eggland’s Best)
You’ll learn how CEOs think and act in good times and bad—and you’ll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others.
The Transformative CEO provides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader.
Find out how:
HOME DEPOT cofounder and CEO Bernie Marcus built a new model of retail culture for customers—from the ground up.
1-800-FLOWERS.COM founder and CEO Jim McCann turned the 800 number into a brand—and delivered record profits and growth.
PAUL MITCHELL SYSTEMS founder John Paul DeJoria higher purposes first—success unshared is failure.
BLACK ENTERTAINMENT TELEVISION (BET) CEO Robert L. Johnson founded a television network–and tranformed television.
CAMPBELL SOUP CEO Douglas Conant warmed up employee morale—and made its business hot again.
Table of contents
- Cover Page
- The Transformative CEO: Impact Lessons from Industry Game Changers
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- Authors’ Notes
- Meet the Transformative CEOs
- 1 The Transformative CEO
- 2 On Transformative CEOs
- 3 How to Turn Around a Company
- 4 Protect or Change the Company Culture
- 5 Put Culture First and Forever
- 6 Hire to Your Culture
- 7 Performing While Transforming
- 8 Have a Higher Purpose
- 9 Give Back
- 10 Nothing Is Impossible
- 11 Take the Risk
- 12 Obstacles Are Opportunities
- 13 Expensive Customer Service Is Free
- 14 How to Innovate
- 15 Make Everything Better, Better, Better!
- 16 Defend Ideas
- 17 Lead with Love
- 18 Leadership Is Not a Friendship Contest
- 19 Be Aware of Your Wake
- 20 On Decision Making
- 21 Plan with Principles
- 22 “263 Is Zenny”
- 23 Dollarize or Die
- 24 Always Price to Value
- 25 Sell. Sell. Sell.
- 26 Be a Bold Brand Builder
- 27 Tell Stories
- 28 Beware of Your To-Do List
- 29 80 Percent Is a Lot
- 30 A $700 Billion Cost Cut
- 31 Look to the Numbers
- 32 Live and Lead by the Girl Scout Law
- 33 Exude Delight
- Epilogue: Fun
- Index
- About the Authors
Product information
- Title: The Transformative CEO: IMPACT LESSONS FROM INDUSTRY GAME CHANGERS
- Author(s):
- Release date: July 2012
- Publisher(s): McGraw-Hill
- ISBN: 9780071794992
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