ABOUT THE AUTHOR
Tara-Nicholle Nelson
Tara-Nicholle Nelson is the founder and CEO of Transformational Consumer Insights (TCI) a customer research and strategy firm. TCI creates marketing, content, product, and positioning strategies based on deep human insights. The company’s sweet spot is helping startups and established companies spot opportunities for innovation, drive customer loyalty, and build beloved brands by reaching and engaging Transformational Consumers. Nelson speaks and writes about transformation, leadership, and marketing, and coaches a small group of entrepreneurs and executives through transitions and their own personal hero’s ...
Get The Transformational Consumer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
