ACKNOWL EDGMENTS

I thank my Heavenly Father for His grace, mercy, and favor; for the life I’ve been blessed to live and the work I’ve been blessed to do; and for the flow of concepts and words that became this book.

I thank my earthly parents and my grandmother for their love, for my life, and for their limitless belief and investment in what I could do and be in this world, from literally day one.

I thank the entrepreneurs, executives, marketers, and Transformational Consumers I’ve had the privilege of working with over the years. In particular, to Mike and Al Lee and every member of the MyFitnessPal executive management team (Karthik, Vijay, Randall, Marybeth, Warren): it was a privilege to build such a beautiful, impactful organization with ...

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