Preface
At school I was always fascinated by physics. Aside from a keen interest in machines and mechanical toys that lingers on to this day, I liked the idea that there were some solid principles that even the most complex engineering challenges could be traced back to. When it comes to planes, trains and automobiles, the laws of physics make a great starting point for engineers faced with a new challenge, and can also be used to bring structure to problem solving if a solution fails.
Other passions of mine – photography and music – have their own laws too. Far from constraining creativity, they enable it by providing the artist with a structure to work within. Many seem to have an instinctive grasp of these principles from the start, but even ...
Get The Ten Principles Behind Great Customer Experiences now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
