RULE 9

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Never underestimate the power of personal integrity.

—SOPHOCLES

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Professional success is the goal of every leader. However, there are two ways to succeed: the easy way and the hard way. The easy way involves a denial of principle and integrity. This approach may yield some rapid, short-term gains, but in the end it typically results in harm to both the organization and the leader. This is because no corporation can benefit when blind ambition and intoxicating greed become the coin of the realm. In the end, the more difficult path represented ...

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