The Tech-Savvy Real Estate Agent

Appendix A. Digital Workflow for Marketing

To make the most of technology in marketing yourself and your listings, adapt the following workflow to reflect the technology you use and the marketing goals you have set for yourself. Chapter 1 and , , , 3 and , , , 4 and , , , 5 and , , , 6 and 7Chapters

Plan the Campaign

Map out a schedule for your marketing campaign using either an electronic calendar tool such as Microsoft Outlook, Now Up-to-Date and Contact, or a handheld organizer. For example, if you send postcards to your “farm” every month, or an e-mail newsletter every month, or test a new type of marketing or advertising twice a year, schedule these as well as the deadlines for producing these materials. With a schedule, you’ll know they happen ...