O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

Book Description

There is a right way and a wrong way to use social media. Then there is THE TASTI D-LITE WAY. “The Tasti D-Lite Way is an example of how to turn the advent of social media into understandable, actionable strategies. Digest its rich content and you will find loyal customers lining up!” — Jon Luther, Chairman of Dunkin’ Brands (Dunkin’ Donuts, Baskin Robbins) and Chairman of Arby’s Inc.“ If you want to build a useable social media strategy in your company, this book is for you. It starts with a great brand, a savvy businessman who has built businesses before, and an information technology guru who is able to translate customer experiences into a strategy in a step-by-step approach.