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The Sustainable Design Book by Rebecca Proctor

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Denim Denim Rug

Nudie Jeans

Denim

L: 200cm (78¾ in), W: 150 cm (59 in)

www.nudiejeans.com

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This recycled rag rug from Swedish label Nudie Jeans gives new life to worn-out jeans and scraps of waste denim, and has been labelled an example of ‘Good Environmental Re-design’ by the Swedish Society for Nature Conservation.

As part of the brand’s ‘Post-recycled Jeans’ initiative, these Scandinavian-style rugs are produced in Turkey in collaboration with Nudie’s organic denim supplier, Bossa. Remnants of old jeans are cut down to serrated strips that are ...

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