GLOSSARY
Account Management: Management of sales and relationships with particular customers so that they will continue doing business with the company.
Ad Placement: Placement or positioning of an ad at the right location in newspaper, television, or online to avoid confusing its message.
Alliance: An agreement between two companies to achieve a common objective. The alliance could be for marketing a new product, joint product innovation, revenue growth, market share, new customer acquisitions, etc. Alliances are different from customer-supplier ...
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