The Success Case Method

The Success Case Method

by Robert Brinkerhoff
Released January 2003
Publisher(s): Berrett-Koehler Publishers
ISBN: 9781605093888

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Book description

Each year, organizations spend millions of dollars trying out new innovations and improvements-and millions will be wasted if they can't quickly find out what's working and what is not. The Success Case Method offers a breakthrough evaluation technique that is easier, faster, and cheaper than competing approaches, and produces compelling evidence decision-makers can actually use.

Because it seeks out the best stories of how real individuals have actually used innovations, The Success Case Method can ferret out success no matter how small or infrequent. It can salvage the few "gems" of success from a larger initiative that is not doing well or find out how to make a partially successful effort even more successful. The practical methods and tools in this book can help those who initiate and foster change, including leaders, executives, managers, consultants, training directors, and anyone else who is trying to make things work better in organizations get the greatest returns for their investments.

Table of contents

  1. Contents
  2. Preface (1/2)
  3. Preface (2/2)
  4. 1 What is the Success Case Method and How Does it Work?
    1. The Basic SCM Questions (1/2)
    2. The Basic SCM Questions (2/2)
    3. Uses for the Success Case Approach
    4. How the Success Case Method Works (1/3)
    5. How the Success Case Method Works (2/3)
    6. How the Success Case Method Works (3/3)
  5. 2 The Success Case Method: Step by Step
    1. The SCM Steps (1/3)
    2. The SCM Steps (2/3)
    3. The SCM Steps (3/3)
    4. Where the Steps Came From—The Accidental SCM Study (1/2)
    5. Where the Steps Came From—The Accidental SCM Study (2/2)
  6. 3 Focusing and Planning a Success Case Study (1/6)
  7. 3 Focusing and Planning a Success Case Study (2/6)
  8. 3 Focusing and Planning a Success Case Study (3/6)
  9. 3 Focusing and Planning a Success Case Study (4/6)
  10. 3 Focusing and Planning a Success Case Study (5/6)
  11. 3 Focusing and Planning a Success Case Study (6/6)
  12. 4 Envisioning Success: Creating an Impact Model
    1. The Impact Model
    2. Impact Model: The Beginning or the End?
    3. Creating Impact Models
    4. Some Impact Model Examples
    5. State Family Welfare Agency Model
    6. Impact Model for Pharmaceutical Sales Reps Using Laptops
    7. Impact Model for a Beer Distributor
    8. Impact Model for Home Healthcare Services
    9. A Final Note on Impact Models
  13. 5 Using a Survey to Search for Best and Worst Cases
    1. A High Level Look at the Survey Process
    2. Alternatives to the Formal Survey
    3. The Formal Success Case Survey (1/4)
    4. The Formal Success Case Survey (2/4)
    5. The Formal Success Case Survey (3/4)
    6. The Formal Success Case Survey (4/4)
    7. Devising a Scoring Scheme
    8. Planning the Success Case Survey (1/3)
    9. Planning the Success Case Survey (2/3)
    10. Planning the Success Case Survey (3/3)
  14. 6 Interviewing and Documenting Success Cases
    1. Step 1: Analyze the Survey Responses to Identify Potential Success Cases (1/2)
    2. Step 1: Analyze the Survey Responses to Identify Potential Success Cases (2/2)
    3. Filling Buckets: The Protocol Conceptual Model (1/2)
    4. Filling Buckets: The Protocol Conceptual Model (2/2)
    5. Basic Interview Process
    6. Documenting Success Cases (1/3)
    7. Documenting Success Cases (2/3)
    8. Documenting Success Cases (3/3)
  15. 7 Communicating Credible and Compelling Results that Tell the Story
    1. The Six Major Success Case Report Conclusions
    2. The Conclusion Types Illustrated (1/3)
    3. The Conclusion Types Illustrated (2/3)
    4. The Conclusion Types Illustrated (3/3)
    5. Building Interest in SC Study Findings
  16. 8 Putting the Success Case Method to Work: Strategic Applications
    1. Mining “Gems” from a Large and Mature Program
    2. Salvaging Valuable Parts from a Doomed Program
    3. Employing a “Rapid Prototyping” Approach
    4. Improving a Vital Support Program
    5. Providing Exemplary Role Models to Teach and Motivate Others
    6. Marketing an Initiative
    7. Pinpointing the Specific Value of “Soft” Interventions
    8. Supporting and Leveraging “Pioneer” Experiences
    9. Your Turn
  17. A: A Success Case Study Final Report
  18. References
  19. Index
    1. A
    2. B
    3. C
    4. D
    5. E
    6. F
    7. G
    8. H
    9. I
    10. K
    11. M
    12. N
    13. P
    14. R
    15. S
    16. U
    17. V
    18. W
  20. About the Author (1/2)
  21. About the Author (2/2)

Product information

  • Title: The Success Case Method
  • Author(s): Robert Brinkerhoff
  • Release date: January 2003
  • Publisher(s): Berrett-Koehler Publishers
  • ISBN: 9781605093888