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The Subversive Job Search: How to Overcome a Lousy Job, Sluggish Economy, and Useless Degree to Create a Six-Figure Career by Alan Corey

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6Brand New Branding

Your brand is what people say about you when you’re not in the room.

—Jeff Bezos1

As great as I felt about the way my company had handled my feedback, the new raise didn’t stop me from trying out the job market. I was going to climb my way to $100,000 one way or another, and I wanted to do it quickly. Joanna got a $30,000 raise in less than a week after earning her certification. I had to know what was out there for me; maybe I could do the same. Exploding with confidence, I decided to rebrand myself as the expert I needed to be to get the big bucks. I didn’t have five to 10 years project management experience, but I did have 10 years of software experience. I also had international experience, having worked with clients, ...

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