The Street Smart MBA: 10 Proven Strategies for Driving Business Success

Index

A

Administrative and management techniques

business decision against potential risks, 126–129

checklists, protocols, and procedure, 124–126

competition and cooperation, 129–132

concentration, 120–124

mistakes/errors, 113–116

phone communications, 139–141

problem identification, 134–137

recognize problem, 137–138

return phone calls promptly

advantages, 118

independent research, 117

nonresponsiveness, 118

voice mail message, 119

B

Business brand

business rejection, 6–11

product quality, word-of-mouth marketing (see Word-of-mouth marketing)

tagline

buying/business decisions, 13

expert witness conference, 12

marketplace, 13

memorable taglines, ...