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The Street Smart MBA: 10 Proven Strategies for Driving Business Success by James J. Mangraviti Jr., Steve Babitsky

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Step 5: Control Your Costs and Increase Your Productivity

Most businesses ultimately do not have any absolute control over how many of their products or services will be bought. The truth of the matter is that you just can’t make somebody buy your stuff. Where you do have some control, however, is on the cost side of the equation.

Cutting costs is a surefire way to make more money because the money saved translates directly into an equal amount of increased profits and directly benefits your bottom line. How compelling is the power of cutting costs? After the financial meltdown of 2008, the world entered the worst recession it had seen since ...

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