C H A P T E R T H I R T E E N
Leadership and Mobilization
THE PROCESS TO INITIATE THE BALANCED SCORECARD management system starts with a leader creating the sense of urgency for change. The urgency can come from reversing recent underperformance, responding to a changing competitive environment, or stretching the organization to be much better than it currently is. Leaders who want to create dramatic change in their organization will find the Balanced Scorecard a highly effective management tool to motivate and accomplish the desired change.
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