The Strategy Book, 2nd Edition

Pearson Education LimitedEdinburgh GateHarlow CM20 2JEUnited KingdomTel: [phone]Web: www.pearson.com/uk

First edition published 2012 (print and electronic)Second edition published in 2016 (print and electronic)© Maverick & Strong Limited 2012, 2016 (print and electronic)

The print publication is protected by copyright. Prior to any prohibited reproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London EC1N 8TS. ...