Publisher’s acknowledgements
We are grateful to the following for permission to reproduce copyright material:
Figure on page 169 adapted from Porter, M. E., ‘How competitive forces shape strategy’, Harvard Business Review, March/April 1979, courtesy of Harvard Business School Publishing; figures on pages 171 and 175 adapted with permission of the Free Press, a Division of Simon & Schuster, Inc. from Competitive Advantage: Creating and Sustaining Superior Performance by Porter, M. E. Copyright © 1985. All rights reserved; figure on page 179 adapted from Nonaka, I. and Takeuchi, H. The Knowledge-Creating Company, Oxford University Press, 1995; figure on page 185 adapted from Ansoff, I., ‘Strategies of diversification’, Harvard Business Review
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