Acknowledgements

Thanks to the many thousands of people who have worked with me in strategy sessions around the world. Comparing strategy theory with strategy in the real world is the heart of The Strategy Book.

Particular thanks go to those who have offered comments and feedback throughout the writing process. And to those who have discussed strategy ideas with me over the years. They include Simon Collinson, Sotirios Paroutis, David Wilson, Jan-Henrik Andersson, Cesar Malacon and Mike Chitty.

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