Final words
‘The future cannot be predicted, but futures can be invented.’
Dennis Gabor, Nobel Prize in Physics
The principles in this book are based on the advice of the greatest strategic thinkers through the centuries and cutting-edge wisdom from the world’s leading strategy researchers. Everything has been selected with great care. Each model in the strategist’s toolkit is worth understanding and putting into practice. I guarantee this will be a valuable investment of your time, which will pay you rich dividends.
This isn’t a book you should read, put down and forget about. It’s a book about living strategy for the real world. So it is important that it is used well. Write in the margins, read it in the bath, stuff it in your overnight bag. ...
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