Johnson’s white space model
There are ideas that you will create during the strategy process that do not lead to action. Sometimes this is because the idea is not a good fit for the organisation. Other times it’s because the idea is not a good fit for your existing customers. Are these ideas wasted?
Johnson’s white space model
Source: Adapted from Johnson, M. W., Seizing the White Space: Business model innovation for growth and renewal, Harvard Business School Publishing, 2010
How to use
After generating new ideas or opportunities, consider how they can be used. Are they part of your core business, with a good fit to what your organisation can ...
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