Michaud and Thoenig’s strategic orientation

Different organisations have different perceptions of how much room there is for shaping their own future – through strategy and actions. They also respond in different ways to the perceptions about strong or weak external constraints.

Michaud and Thoenig’s strategic orientation

Michaud and Thoenig’s strategic orientation

Source: Adapted from Michaud, C. and Thoenig, J. C., Making Strategy and Organization Compatible, Palgrave Macmillan, 2003

How to use

The idea is that different organisations have different perceptions of how much choice they have for their strategic actions. Anyone could decide to do anything, but in practice some people feel ...

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