Kim and Mauborgne’s four actions
It can be easy to get trapped in doing the same things for the same customers. There are business habits that become fixed in particular companies or industries. The blue ocean approach asks whether it’s possible to change the value curve and focus on non-customers.
Kim and Mauborgne’s four actions
Source: Adapted from Kim, W. C. and Mauborgne, R., Blue Ocean Strategy: How to create an uncontested market space and make the competition irrelevant, Harvard Business School Publishing, 2005
How to use
Look at your product in the light of customer and non-customer preferences. Think about how the product is used and ...
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