The Boston Consulting Group (BCG) growth share matrix
It can be difficult to prioritise focus on specific markets and products. The product portfolio matrix organises products by market growth and market share. You can then target investment in products that best support the strategy and objectives of the organisation. Use with creativity and caution, as it is often more dangerous than helpful.
The BCG growth share matrix
Source: Adapted from The BCG Portfolio Matrix from the Product Portfolio Matrix, © 1970, The Boston Consulting Group (BCG)
How to use
The idea is to find market growth and share for the products (or divisions or subsidiaries) ...
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