Burgelman’s strategy dynamics model
Creation of strategy does not happen in a vacuum. It happens in an environment that can be stable or dynamic. It’s worth knowing what kind of industry you are facing. And it’s also valuable to know what kind of organisation you are dealing with.
Burgelman’s strategy dynamics model
Source: Adapted from Robert A. Burgelman
How to use
This model is useful in reviewing the kind of dynamic that any strategy you create will have to work with. It has two key components: the level of change in the industry (or the environment of the industry), and the amount of change made by individual companies, including yours. ...
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