Porter’s generic strategies
Porter also argued that there are only three general strategies for achieving higher than average performance. You can be the cost leader through efficiency. You can develop unique products or services that are differentiated. Or you can focus on niche markets.
Porter’s generic strategies
Source: Adapted with the permission of The Free Press, a Division of Simon & Schuster, Inc. from Porter, M. E., Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, 1985. Copyright © 1985 by Porter, M. E. All rights reserved.
How to use
You can use the model to figure out how your current strategy ...
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