part five
Making your strategy work
The power in strategy is in shaping your future. This means that to be useful, strategy has to work in the real world. Many strategies are created for a fictional world where simply writing down objectives is enough to achieve them. It is a world where the commands of distant executives are instantly obeyed and where every assumption in the strategy stays true forever.
The skilled strategist is not content with just creating a strategy document. The aim of the skilled strategist is to shape the future, so they are interested in how to make their strategies work. Part of this is about the way strategy is created. The whole process can be designed to increase the real-world value of the ideas and increase engagement ...
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