part one
Your strategic self
Strategy is about shaping the future. But it doesn’t always work in the real world. And that’s the reason for this book – to help you to use strategy to figure out what to do now to get what you really want later. This book can help make strategy work more often.
There are strategy tools and processes that can help, but the real heart of strategy is the strategist. It’s what you know, how you think, and how you get people to care enough about what you are doing to achieve your goals.
It’s also about setting in motion the sequence of events that will shape the future in a way that you like. The more you understand the people who make events happen and the connections between what they do and those events, the smarter ...
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