Introduction

What can The Strategy Book do for you? This book can help you understand strategy. You can use the secrets in this book to become an effective strategic thinker and leader. If you are ambitious, you can use the powerful strategy tools in this book to shape your future.

The Strategy Book has its own strategic advantage. It is easy to read without dumbing down its strategic ideas. It is simple to use but is still based on a core set of intelligent strategic foundations. It offers clear explanations of tools that will help make sense of complex leadership situations.

The Strategy Book is based on hard-won experience and knowledge. I’ve worked with some of the most admired companies in the world. I’ve also worked with smaller companies ...

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