First words
‘However beautiful the strategy, you should occasionally look at the results.’
Winston Churchill
Strategy is about moving from where you are to where you want to be. Smart strategy is the shortest route to desirable ends with available means. Strategy is as much about deciding what to do, where to go, why, when and how as about choosing what not to do. Yes. No. What if. Why not. Planning backwards from a better future.
This book is about strategy in action. It’s about making strategic principles and cutting-edge research useful. The second edition includes even more real world examples of strategy in action. You will also find more on new ideas in strategy. Sustainability. Tensions. Psychology. Behavioural strategy. And how to combine ...
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