Praise for The Strategy Book
‘Brilliant advocate of strategy and innovation.’
Laura Madison
‘It’s unusual for a management book to encourage readers to ask uncomfortable questions about their own products, leading to uncomfortable answers, and then to stimulate the inspiration and imagination to address those issues effectively. Max explains a range of perspectives and tools with admirable clarity. However, we don’t lose sight of the underlying challenges and risks in strategy development and implementation. This is a book that disturbs and demystifies in a creatively helpful way.’
Professor David A. Buchanan, Author of Organizational Behaviour, Cranfield University
‘I love this book. Max Mckeown has the gift of making complex ideas accessible ...
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