Prahalad’s bottom of the pyramid
It’s easy to think that the only worthwhile markets are the people with the most money. Lots of businesses make that mistake. They move ever higher, looking for customers with the famous ‘high, net worth’ and ignore much bigger total opportunities.
Adapted and reprinted with permission from “The Fortune at the Bottom of the Pyramid” by C. K. Prahalad and Stuart L. Hart from the First Quarter 2002 issue of strategy + business magazine published by Booz & Company. Copyright 2002. All rights reserved. www.strategy-business.com
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The idea here is that the bottom of the global pyramid is a much more ...
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