Michaud and Thoenig’s strategic orientation
Different organisations have different perceptions of how much room there is for shaping their own future – through strategy and actions. They also respond in different ways to the perceptions about strong or weak external constraints.
How to use?
The idea is that different organisations have different perceptions of how much choice they have for their strategic actions. Anyone could decide to do anything, but in practice some people feel constrained by various things that are external or internal to the organisation. From this comes different strategy-creating styles (or orientations).
- Mercenary ...
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