Kotter’s eight phases of change
Most strategy involves change in search of more success. It follows that the ability to make changes to organisations is of strategic importance. It is pointless creating a wonderful strategy if the strategy cannot be put into action. This is one approach to making changes.
How to use?
There are many change models that follow more or less the same steps. They start with trying to do something to unfreeze the status quo and end by freezing the organisation so that it follows the new desired pattern.
In Kotter’s model there are eight steps. You start by establishing a sense of urgency based on potential crises ...
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