Greiner’s growth (and crisis) model

Strategy may consider the internal challenges you face. These challenges change throughout the history (and growth) of the organisation. The growth model suggests different challenges for different phases. It describes each of these challenges as a crisis.

illustration

How to use?

Consider the history and current status of your organisation. Think about what kind of phases and crises have been experienced since it was started. It’s particularly valuable as a framework for discussion, it can provide a structure for a group to better understand the challenges and solutions required from strategy.

An organisation starts ...

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