Kim and Mauborgne’s blue ocean
It can be easy to get trapped in doing the same things for the same customers. There are business habits that become fixed in particular companies or industries. Blue ocean asks whether it’s possible to change the value rules and focus on non-customers.
How to use?
Look at your product in light of customer and non-customer preferences. Think about how the product is used and how it compares to the industry average (or rules) for products. Then imaginatively consider whether the non-customers (people who don’t buy this sort of thing) would buy it if you changed some of the industry assumptions.
You could reduce ...
Get The Strategy Book now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
