Managing change, making strategy work
Most strategy involves change. People will have to change something they are doing to make the strategy come to life. You need to be able to translate your strategy into actions, tasks and projects. You also need to communicate the logic and purpose of the strategy so that people get engaged with the work and are willing to help it succeed.
Frequency – Annually then continually.
Key participants – You and your organisation.
Strategy rating – Strategy6
McDonald’s was known for being unhealthy, dirty, inconvenient, cheap, unethical and old-fashioned. In response, the new CEO introduced a new strategy: ‘Plan to Win’. It fitted onto only one page and explained very clearly the necessary changes so that everyone ...
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