Knowing where grass (really) is greener

It’s a fair bet that at some point what made your company money in the past will stop making money. New products replace old products. Entirely new services will replace old services. The best places to sell your products will change. And the customers who mattered so much will stop (or start) buying. You need to know when (and how) to switch focus.

Frequency – Quarterly, regularly.

Key participants – Leadership teams.

Strategy rating ****

Intel and Microsoft have both made billions by successfully dominating the desktop computer market in the USA. The grass has been green on their side of the fence but there are now more people using the internet on mobile devices than on desktop computers – and there ...

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