Does your company matter?
That’s the most important question every business leader must answer.
If you closed its doors today, would your customers suffer any real loss?1 How long would it take, and how difficult would it be, for them to find another firm that could meet those needs as well as you did?
Most likely, you don’t think about your company and what it does in quite this way. Even if you’ve hired strategy consultants, or spent weeks developing a strategic plan, the question probably still gives you pause.
If it does or if you’re not sure how to respond, you’re not alone.
I know this because I’ve spent the better part of my life working with leaders on their business strategies. Again and again, I’ve ...