Chapter 17
How Procter & Gamble Leverages Technology Strategically to Innovate Value
What we stand for is to transform the way business is done... and to drive business value through innovation.1
Filippo PasseriniGroup President of Global Business Services and CIO
Procter & Gamble (P&G) is an excellent example of a company that creates value by leveraging technology. Innovation is deeply rooted in its culture and is at the core of its success. Today, consumer tastes and perception of value change quickly. Company size is irrelevant in todayâs digital market, and companies continue to develop strategies to stay ahead of the competition. P&G, the global powerhouse, is reinventing itself to stay ahead of the competition. It leverages technology ...
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