Chapter 8
Why CIOs Need to Understand the Business to Succeed
CIOs need to understand the needs of the business if they are to truly leverage technology in innovative ways.
James SchinskiVice President and CIO, PP&L Corporation
Every strategic CIO will tell you that knowing how your company operates on a day-to-day basis is a prime requirement if you want to be successful. Your company, as well as others, operates across a complex value chain composed of business processes that include company, customer, supplier, and distribution channels. Each of these channels involves one or more process activities that develop, market, manufacture, deliver, and service the products and services your company provides customers. If you are a CIO who wants ...
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