About the Cover
The Venn diagram that appears on this book’s cover was invented by John Venn as a way of picturing relationships between different groups of things. For purposes of illustrating purpose, the diagram illustrates Aristotle’s axiom “where your unique talents and the needs of the world intersect, therein lies your vocation.” In other words, where your talents as an organization and the needs of the world intersect, therein lies your purpose.
World-class designer, Joe Paprocki, www.paprockiandco.com, who has shared his talents with me for 20 years, created this cover. I am glad we intersected.
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