About the Author

Named one of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is chief executive officer (CEO) and founder of the global consultancy company BrightHouse, a company whose sole purpose is to bring soul to the world of business.

Father of ideation, a term he coined, Reiman has emerged as the subject matter expert in the area of purpose-inspired leadership, marketing, and innovation.

His breakthrough purpose methodology and frameworks have been adopted by the likes of Procter & Gamble, The Coca-Cola Company, McDonald’s, and many other Fortune 500 companies across the globe.

Reiman is a professor at the Goizueta School of Business at Emory University, where he teaches tomorrow’s executives his revolutionary theories and applications for purpose-inspired profit.

His wildly popular business book, Thinking for a Living, spawned an ideas movement, and this book, The Story of Purpose, promises to bring business back for good.

Winner of hundreds of awards, including the Cannes Lion and Corporate Marketing Leader of the Year.

A world-renowned speaker, Reiman has inspired hundreds of thousands of leaders to move from seller to server, even healer of society. Through his ability to engage an audience with relatable experiences and motivational messages and to take his speeches that extra step, Reiman makes a speaking opportunity not only a memorable one but a meaningful one as well. He takes you on a journey to expand your imagination and ...

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