The Stop Doing List

PART I YOUR MINDSET

It's said that Einstein defined insanity as doing the same thing over and over again and expecting a different result. If this is true, then most business owners are insane. They turn up day after day to do the same job the same way, yet they hope to get improved results.

Business owners often fall into the trap of working too deeply in their business rather than working on their business, believing this is the only way they can maximise profit. Beyond that, many business owners play out a different form of insanity, in which they try different things with the same mindset, and expect a different result.

This mindset often creates frustration when business owners spend their time, day in and day out, doing the same low-value tasks. It almost becomes the culture of the business — incredibly difficult to break or replace with the mindset of growth, which always looks for a better way of doing business.

Mindset's an important starting point because, when it comes to our business, our behaviour is driven by our emotion. Unless we adopt the right mindsets and have a different attitude and outlook, then we'll only play out insanity.

No business can change overnight. Often it requires a series of small steps, beginning with the owner changing their mindset and implementing changes to the way they work. Correct mindsets, when multiplied by effective actions, equal amazing results. Once this process is started, businesses start seeing growth, little by little, bit ...